Why I don’t get blown away by #ThisGirlCan

In principle, the Sports England campaign is a great idea. Increasing female participation in sports is an important initiative in the society plagued by obesity, osteoporosis, and, perhaps even more harmful than civilisation diseases, the gender gap. But to be my usual, full of spite and criticism self, I need to list the downsides. 1. The girl grew up some time ago Using the word ‘girl’ in the campaign’s title suggests that sports are for kids only. If you happen to be […]